HopSkipDrive is one of LA’s fastest-growing tech startups, backed by leading VCs and led by an accomplished executive team. HopSkipDrive is a ride service for kids founded by three experienced professionals who are also working moms. They understand the stress of getting kids everywhere they need to go and created HopSkipDrive to address this pain point for all families. Parents book rides through the app or website and can track their child's ride in real time through the app. All CareDrivers have at least five years of childcare experience and are fingerprinted through the TrustLine registry. The HopSkipDrive platform also includes built-in stringent safety features that monitor things like driver speed and whether a driver is using their phone while driving. We are based in downtown LA. To learn more, visit www.hopskipdrive.com.
At HopSkipDrive, we know that to tackle our toughest challenges, we need different approaches, unique perspectives, and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.
The role is a unique opportunity for top-performing students who are passionate about technology, marketing, and doing good in their communities. The individual will be responsible for assisting our team in growing HopSkipDrive via enhanced marketing campaigns to parents, CareDrivers, businesses, and schools.
From building marketing plans to analyzing specific performance data, the individual will assist both the VP, Growth as well as the Chief Executive Officer in making decisions that will increase revenue and ride volume.
Responsibilities will involve assessing current performance of marketing channels -- both digital ones such as Facebook and Google, as well as offline channels such as radio, direct mail and more. You will help devise strategies to improve performance and perform a variety of tasks to execute existing marketing plans including writing creative briefs for new advertising assets, evaluating new potential marketing channels, and doing day-to-day analysis of in-market promotion performance.
The position will report directly to the VP, Product.
Responsibilities and Duties
Help assess current marketing promotions and determine performance and optimization opportunities, with an eye towards reporting, measurement, and deep data analysis.
Assist and sometimes lead the development and execution of marketing campaigns (i.e. everything from developing the creative direction for Facebook campaigns to organizing a local event sponsorship)
Research opportunities & develop plans to increase use of HopSkipDrive in general as well as key product features
Surface key insights to inform decision making
Qualifications and Skills
Data-driven student who makes decisions based on empirical evidence and can persuade others to do the same
Detail-oriented individual who likes getting their hands dirty in executing for success
Entrepreneurial, smart, and a passionate team player
Ability to thrive in a fast-paced work environment and adapt to continually changing priorities and aggressive project timeframes
Outstanding verbal/written communication, presentation, and organizational skill
Proven spreadsheeting and data analysis skills, including high level of proficiency with Microsoft Excel (i.e., pivot tables, filters, managing large data sets) or other spreadsheeting tools (e.g., Google Sheets). Knowledge of SQL a plus.
Market research, project management, & product marketing/management experience a plus.
Candidates currently enrolled in MBA program preferred